LA Smith
This award-winning custom joinery and cabinet-making company needed an identity that better reflected the DNA of the brand, targeting a design-aware audience of architects and interior designers. From the beginning LA Smith has always been about combining traditional ways of making with new technology, born out of a passion for the details and outcome. In an increasingly digitised and mechanised world, there is a danger that skills are being lost from the industry. We believe that craft and craftsmanship still matters.
